Born from the salt and spirit of Cape Cod’s sportfishing scene, Badfish was inspired by the legacy of Badfish Outfitters, a bait and tackle shop from the early 2000s that fueled countless offshore adventures.

Though the shop eventually closed, the dream never faded. The stories of early mornings on Stellwagen, late nights cleaning fish at Kingman’s, and monster fights in the Canyons lived on.

 Now, Badfish is back — not as a shop, but as a brand that embodies the grit, freedom, and thrill of life on the water. Whether you’re chasing giants, cruising the coastline, or just soaking in the salty air, our gear is designed to keep you comfortable, stylish, and ready for your next adventure.

 More than just apparel, Badfish is a badge of belonging — a reminder that no matter where the water takes you, you’re a part of something bigger.

This isn’t just a brand. It’s a legacy reborn. It’s a community.

It’s a way of life.